So once you’ve started creating great content, and you’ve found your readers where they’re already hanging out, you can take the next step: creating content or guest posting for other, larger sites to help build your profile and drive traffic.
One of the best ways that you can showcase the kind of value that you’re able to deliver to people on your blog is to create that kind of content for other destinations on the web. But of course, the first thing you need to discern is what we discuss in episode 33: who are you trying to reach? And where are they? That will help you determine who to guest post for, or where to have your content published.
In this episode I will help you find where your ideal readers are, and also what kinds of content you could create to best show your skill and style in places other than your blog. In future episodes, we’ll drill down into each of the strategies I suggest, but for today it’s great to get an overview of how and where you can expand your reach.
Your goal should be to create your best content for these channels you choose in order to demonstrate credibility and authority and that you provide high value in all places, including your own blog.
How to add value
Building a portfolio of this valuable content elsewhere
What makes it more likely that you’ll be accepted
How to promote that content to your own networks
Short term burst strategy, featuring on more than one place at once